RTÉ.ie has the highest number of daily unique browsers in Irish Media.
ABC’s Online Certificate for May 2012, confirmed that RTÉ served over 117 million page impressions and had 4.5 million unique browsers from the 1st to 31st May 2012. Also highlighted in the audit, was the strength of RTÉ’s Mobile App performance with 54 million page impressions being delivered via RTÉ’s suite of Mobile Apps. In addition, the latest ABC Island of Ireland report confirms RTÉ.ie’s place as Ireland’s favourite Irish website with the highest number of daily unique browsers – 415,808.
“RTÉ.ie continues to be the leading Irish media website”, said Conor Mullen, Commercial Director, RTÉ Digital. “We are constantly enhancing our offerings, and further building out our strategy for users at home and abroad to access RTÉ anywhere and everywhere. Mobile traffic is a phenomenal growth area for us, with over 54 million page impressions resulting from RTÉ Mobile Apps alone in May, clearly demonstrating we are meeting our audiences’ needs in providing up-to-date content when they want it”.
With approximately 6.5 million streams requested in May alone, there is also a growing appetite for audio and video across a whole spectrum of devices, from desktop, mobile, to connected TV. Mullen continues “We have just launched an improved RTÉ Player App, which will deliver an even better user experience. A new version of the RTÉ Player which has significant improvements in usability, design and functionality will also launch later this month. Delivering what our audiences want is key to the site’s success, and its popularity is borne out in the numbers that ABC has audited”.
Full ABC audit report at http://www.abc.org.uk/Certificates/18417872.pdf
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[i] Source ABC Online Certificate May 2012.