The Future is Mobile: Challenges and Opportunites in the Mobile Ecosystem
Register here http://futuremobileecosystem.eventbrite.com/#
Join Mobile Monday, RTÉ Digital, NDRC, Hailo, Coder Dojo, Radical, comScore, Meteor, Facebook, Treemetrics, Studio Pow Wow, Marino Software and iMob Media amongst others
for an event discussing the challenges and opportunities in the mobile Ecosystem.
Chaired by Ben Hurley, CEO of the NDRC
, the event will also include a discussion on the key challenges in “Monetising Mobile”, covering trends and opportunities, in the mobile industry, what business models are needed to make mobile platforms and services work, and mobile monetisation – as well as a conversation around the key drivers around business models and audience trends.
We have brought together experts from the industry, to discuss how best to embrace the mobile opportunities and quickly identify the challenges.
Chair: Ben Hurley, CEO, NDRC
9:15 Registration Tea/Coffee/Networking
9:30 Welcome Chair – CEO, NDRC, Ben Hurley
9:45 comScore Mobile Trends Donald Howarth
10:00 Making Mobile Platforms Work
What are the key mobile opportunities businesses need to grasp to make their mobile platforms and services really work for them
comScore – Donald Howarth
RTÉ Digital – Aisling McCabe
Marino Software – Keith Davey
NDRC – Gary Leyden
10:20 The Mobile App Environment B2B and B2C
Taking a look at the App environment, and looking at key success measures through the eyes of successful App developers who have developed apps for the B2B space.From a B2C perspective, addressing Mobile Monitisation through Advertising and Apps by attemping to demystify mobile.
Radical – Brendan Bourke
iMob Media – Brendan Conway
Meteor - Elaine Robinson
RTÉ Digital – Conor Mullen
Facebook - Bruce Bale
11:00 Case Studies – Fireside Chat Ben Hurley, Hailo and Coder Dojo
Hailo discusses the international taxi app phenomena and Coder Dojo talks about the future of Mobile
Hailo – Rob Cumiskey & Tim Arnold
Coder Dojo – James Whelton
11:20 Mobile across industries
All you need to know about successful mobile organisations in 3 minutes
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