Rich Media Overview Rich Media allows you to directly engage with your audience, through innovative, creative & interactive digital advertising. More complex than standard display ads, Rich Media allows for greater creative freedom. “Richer” by name these ad formats provide a better user experience, increase brand awareness & are more measurable and scalable. Delivering significantly higher interactions, engagements, & a greater impact, Research & Studies have shown they also yield better results. Embracing Rich Media fully, here is list of formats currently supported by RTÉ: Display Cascade – Filling the width of the page, its cascading effect sets it apart from other expandable formats. As a user engages with the ad, they can choose to cascade downwards, revealing additional panels (that may contain A Video Player, Image Gallery, Social Media). Video Skin – Replacing the static page gutters with video content, the Video Skin creates a visually engaging format that fits seamlessly around existing page design. With one click, the Video Skin slides the entire page content down, expanding the available canvas to maximise the video experience. Sidekick – User initiated from a standard ad unit, the sidekick pushes the page content to the left revealing a micro-site in the wings.
- Film Strip
Full Screen - A user-initiated overlay that displays on top of a Pre-roll video ad, turning the player into a micro-site and engaging the users with additional brand content.On Pause - An overlay that is activated when the user presses pause on the player. This branded canvas remains on screen until the user resumes play or exits. Ad Control Bar – Similar to the Full Screen, the Ad Control Bar allows take a Pre-roll video ad & make it interactive. It can include social links, image and video galleries and twitter feeds all in one. Time Sync – Showcasing products and messages through a pre-roll video ad, the Time Sync has interactive images that change based on the content in the ad. It can expand to give more details on user- initiation. The RTÉ Digital ‘Rich Media’ Gallery is an opportunity for us to reward and showcase advertisers who have shown creativity abd innovation in this space David Fogarty, Ad Operations Team Lead & Commercial Coordinator - RTÉ Digital