Audiences to access Ireland’s leading player and wealth of RTÉ programming on-demand
RTÉ Digital today announced a partnership with Xbox to give Xbox 360 users1 , access to RTÉ Player, Ireland’s most successful catch-up and on-demand service, which streamed over 60 million minutes of content in July 2013 alone.
“Making RTÉ Player available on Xbox 360 extends the value of RTÉ’s content, as well as potentially reaching and serving new audiences,” said Muirne Laffan, Managing Director of RTÉ Digital. “Not only does it give audiences more choice on how they watch and listen to great RTÉ content, but it also brings RTÉ Player to a whole new experiential level using Kinect for Xbox 360; which will allow users to navigate the app using their gestures and voice. This partnership with Xbox means that RTÉ Player is now available on seven platforms, offering audiences more choice and flexibility than ever before.”
Shirley Finnerty, Xbox Category Lead for Microsoft said: “We’re seeing usage of entertainment apps on Xbox Live increase significantly and in 2012 the amount of TV and entertainment offerings on Xbox 360 almost tripled worldwide. Xbox has seen amazing success in Ireland over the past few years and we’re delighted to welcome RTÉ to Xbox Live and give users access to country’s most popular video-on-demand service.”
RTÉ Player for Xbox 360 will be available to Xbox Live Gold members[i]in Ireland, giving members access to a great line-up of TV programmes including: Damo & Ivor, Up for the Match, Home and Away, Neighbours, Eastenders, The Secret Millionaire, and For One Night Only. Some popular titles coming to the service soon include Republic of Telly, Homeland and New Girl.
About RTÉ Digital
A central part of this strategy is to ensure RTÉ’s content is available wherever and whenever the audience requires. RTÉ Digital has harnessed the collective digital expertise of the organisation to bring high-quality content and services to Irish and international audiences across a range of platforms, devices and markets. In addition, RTÉ Digital manages and is developing its stable of industry-leading digital platforms and services RTÉ.ie, RTÉ Player and RTÉ News Now.
RTÉ Digital’s key priorities are to meet the needs of audiences now and in the future through innovation and technology, engagement with social media, and by playing an active role within the Digital Economy. The division also seeks to develop partnerships with industry-leading companies and organisations, in the areas of technology, design, device manufacture and content provision.
Xbox is Microsoft’s premier entertainment brand for the TV, phone, PC and tablet. In living rooms or on the go, Xbox is home to the best and broadest games, as well as one of the world’s largest libraries of movies, TV, music and sports. Your favourite games, TV and entertainment come to life in new ways through the power of Kinect, Xbox SmartGlass and Xbox Live, the world’s premier social entertainment network. More information about Xbox can be found online at www.xbox.com.
Founded in 1975, Microsoft (Nasdaq “MSFT”) is the worldwide leader in software, services and solutions that help people and businesses realize their full potential.