International RTÉ News App is the most popular news app in the country. International downloads account for 21% of the App.
2nd October 2013; RTÉ Digital; RTÉ Digital today announced that the RTÉ News Now App, has reached its one millionth download milestone. According to recent B&A research, RTÉ News Now is the leading news app in Ireland with 12% of adults (aged 18+) having used it. International users account for 21% of downloads.
The RTÉ News Now App provides users with the latest Irish and international news, entertainment, sport and business, and can be accessed on iOS, Android and Windows devices.
“The RTÉ News Now App provides unrivalled coverage of News, Sport and Entertainment”, commented Aoife Byrne, Director of Content & Products, RTÉ Digital. “The popularity of the App at home and abroad is testament to the quality of the news content RTÉ provides, as well as trust in the brand. RTÉ News Now is also an important connection and access point for international audiences to discover and engage with Irish content, with over one fifth of our App downloads for this service coming from abroad.”
RTÉ Digital is constantly evaluating how we can improve the App features and user experience, and continuously seeks to provide all our audiences with the best user experience possible.
The success of the App also contributed to the launch of the RTÉ News Now Channel. Launched in 2008 on Mobile, the service was made available on the web in 2009, on iPhone and on Digital Out of Home Service in 2010, on iPad and Android in 2011. In 2012, the service became a TV Channel on Saorview and UPC as well as launching on Windows.