RTÉ is now the first Irish Publisher to obtain VPAID certification from DoubleClick Rich Media (a subsidiary of Google).
VPAID (Video Player Ad Interface Definition) is a standard developed by the Interactive Advertising Bureau (IAB). It is a hybrid creative format that runs as a pre, mid or post-roll with the publisher’s content video. When watching in-stream ads, users can pause and resume videos, pull up options to learn about products, and more. The format gives brands the ability to create a micro-site experience within the ad, so that without navigating away from the original page, users can interact directly with the brand and discover more.
“We’re delighted to have obtained VPaid certification,” commented Conor Mullen, Commercial Director, RTÉ Digital. “VPAID allows advertisers a more creative and compelling way to connect with their audiences, and provides the end user with a much richer experience. This is one of many developments RTÉ Digital has committed to, in terms of innovation in digital ad-formats.
“In many instances we have been first-to-market and will continue to offer new and innovative ways for our clients to engage with audiences across the leading RTÉ digital platforms in video and news, mobile and desktop”.
DoubleClick has become the second company to certify RTÉ Player, along with MediaMind. To experience some of our innovative advertising formats in action go to http://www.rte.ie/mediasales/digitalsales/creative-gallery/.
About RTÉ Digital Sales
Being where the audience is on their terms, on the device they want, where they want, at a time that suits them is our operating principle. We provide premium content across a wide range of genres, and seven platforms, online, on mobile, on gaming systems, on connected TV’s and on UPC.
Beyond digital, we offer unrivalled reach in the Irish marketplace across all platforms to the Irish audience, ranging from TV, Radio, through to online and mobile.
What does RTÉ Digital offer the client?
Multi-platform advertising solutions across Ireland’s number 1 on-line and on-mobile properties, vastly extending the reach of a campaign to new audiences on a myriad of devices.
- Bespoke advertising solutions
- Multiple industry leading platforms from RTÉ.ie, to RTÉ Player
- National and international advertising
- Trusted source, with premium content
- Media firsts in terms of formats
- Granular campaign measurement
- Backed by a highly experienced, industry leading team
- Driven by constantly evolving and expanding platforms, services and devices.