RTÉ Digital Sales in collaboration with Fáilte Ireland, PHD and RMG unveils the Interactive Rich Media ‘Flip’ Ad Format.
Fáilte Ireland is the first brand to run the Interactive Rich Media ‘Flip’ Ad Format on RTE.ie. The ‘Flip’ ad format creates a highly immersive advertising experience that allows consumers to instantly capture and retain key ad messages on one ‘slate’ and then quickly ‘flip’ to a series of slates to interact further with the brand. As the MPU video ad plays, the user is given the option to click on the ‘slate’, which expands to reveal more information and inviting users to engage through Facebook. View today’s homepage takeover on RTÉ.ie, clicking on the MPU to see it in action: http://www.rte.ie/ You can also view the campaign in action here: http://www.rte.ie/mediasales/digitalsales/creative-gallery_/failte-ireland-discover-ireland-3/