Research confirms that RTÉ Player is the most used catch up and on-demand service with 1.1mn adults having used the service.
VOD usage growing (18% rise in 8 months) with 6 out of every 10 VOD users having used the RTÉ Player21st May, RTÉ Digital; The latest research on RTÉ Player shows it was the most spontaneously mentioned VOD/online TV service[i], and continues to be the nation’s most-used catch up and on-demand service with 1.1mn adults having used the service. The survey which took place earlier this year, also discovered that the total incidence of viewing between traditional TV and online TV is very similar, with large percentages of people viewing in the main sitting room or lounge as well as in the bedroom. [ii] Over half of the RTÉ Player audience are watching in the main sitting room or lounge. For the first time exclusive RTÉ Player only audience was measured and shows that 2.6% of adults now sit in this category who only watch RTÉ Player rather than RTÉ TV, rising to 6.3% in the 15-24 age group. “ The continuing growth of VOD usage in the Irish marketplace shows it is a vibrant area and has even more potential to grow. It highlights to advertisers the value of reaching a unique audience on RTÉ Player across multiple platforms. Consumers are continuing to chose when to watch RTÉ content and on devices of their choice with substantial growth in personal tablet usage, which mimics developments across the EU”, commented Conor Mullen, Commercial Director RTÉ Digital. “. Interestingly, when asked where audiences are watching VOD, 26% watch VOD in the bedroom on their own, it rises to 45% of under 24’s. Also 10% of under 24’s watch in the main sitting room or lounge with friends, while 12% of this age group are totally mobile and watch out and about and at college. The media landscape has seen VOD usage grow by 18% over the last 7 months, to a point where over 50% of the population have used Video on Demand, and over 60% of that audience use the RTÉ Player. [iii] 1.1 million App downloads (iOS and Android) RTÉ Player’s usage is strongest in the under 35’s. RTÉ Player is used by 44% of under 24’s, and 41% of the 24-35 age range, with 40% of the RTÉ Player audience having children in the household.[iv] 30% of all those who have accessed the RTÉ Player have done so via Android devices. 43% of those who have accessed the RTÉ player have done so via iOS devices In any given month, RTÉ Player provides over 540 hours[v] of content across multiple genres from Entertainment, Drama, News and Sport, Lifestyle, Factual to Young People’s programming, with the most popular genres being Drama, News and Sport and Entertainment. 15% of viewers are watching full tv programmes on the RTÉ Player at least once a week, the average duration is 18 minutes per stream. Comedy is most desired by male’s between 15-34 (Republic of Telly, Big Bang Theory, The Savage Eye) with women over 55 seeking more Drama on the RTÉ Player - Highest user satisfaction ratings centred around:
- The ability to watch multiple episodes of a programme/series
- The technical quality of the service
- The number of different options for accessing the service