Traffic to RTÉ’s digital services (RTÉ.ie, RTÉ News Now app, RTÉ Player and radio apps) for the election coverage was the strongest on record. The total number of page views across RTÉ’s digital services during the election count weekend (Saturday and Sunday) totalled 30.8 million page views, an increase of 68%, compared with the election count of 2011. In total, RTÉ’s digital services attracted 1.19 million unique browsers on Saturday and 1.23 million unique browsers on Sunday.
Traffic for election specific content across RTÉ.ie and RTÉ News Now app grew by 1320% between Friday and Saturday with 8.5 million page views and 816,000 unique browsers on Saturday and 9.5 million page views and 803,000 unique browsers on Sunday. Streams for election coverage on RTÉ Player were up by 155% compared to the Election Count weekend of 2011.
RTÉ’s live election tracker articles across the weekend attracted the highest page views with Sunday’s live ‘Election 2016 nation updates’ article attracting over 1 million page views and Saturday’s live tracker ‘election count’ article attracting just short of 1 million page views.
The Constituency pages on RTÉ.ie received the highest level of traffic with a combined total of over 7.6 million page views. On Saturday during the election count, Dublin West and Dublin Bay South constituency pages had the highest page views with 129,000 and 120,000 respectively. The Dublin Bay North constituency page had the highest page views on Sunday 284,000 page views, followed by Donegal with 158,000 page views.
The top five candidate pages attracting the highest number of page views on RTÉ.ie was Gerry Adams (11,800 page views), Michael Healy Rae (11,300 page views), Lucinda Creighton (9,200 page views), Joan Burton (8,200 page views) and Enda Kenny (7,100 page views).
Live and on-demand streaming of the election count results on RTÉ Player and RTÉ Player International attracted over 250,000 streams across the weekend with streaming peaking at 8pm on Saturday. Viewers in Ireland accounted for 61% of the streams on RTÉ Player, while 39% of the streams were delivered to international audiences.
Across all digital platforms, 75% of browsers for Election 2016 content came from Ireland, while the highest traffic levels outside of Ireland came from the UK, Spain and the US.
Neil Leyden, Head of RTÉ.ie said “The RTÉ Election Hub offered a new level of detail for election followers on RTÉ.ie and the RTÉ News Now app, by giving interactive graphs for each of the counts as well as minute by minute news trackers at both a constituency and national level. Users could shuttle back and forth between each count, seeing how each candidate progressed right up until the final result. The figures speak for themselves – RTÉ was able to give audiences the information they needed, the way they wanted it, anytime, on any device throughout the weekend.”