One of the key responsibilities for RTÉ’s Strategic Platforms and Partnerships Team is to explore new avenues for audiences to watch and enjoy RTÉ’s content. To do so, we work with the leading TV and entertainment platforms, technology partners, research agencies, producers and rights holders to bring RTÉ’s content to the platforms where are audiences are.
This week, we announced a major new development for GAAGO, RTÉ and the GAA’s international online streaming service for Gaelic Games. Bringing Gaelic Games to the big screen in the US, we announced the launch of a new dedicated GAAGO channel on Roku in the US.
Founded as an offshoot from Netflix in 2008, Roku is now the top selling streaming media player in the US (beating Amazon Fire, Apple TV and Google) and is in millions of US homes. Roku boxes, sticks and connected TV’s allow users to access on their big screen the best of over the top entertainment services such as Netflix, HULU, HBO GO and sports services MLB, NFL Game Pass and now GAAGO.
This development is pretty exciting. Not only does it deliver an enhanced big screen viewing experience to GAA fans in the US, many of whom are already Roku users, but it greatly increases the visibility of GAAGO and Gaelic Games in the US. Roku also provides us with a key platform to engage an even bigger US audience and introduce sports fans in the biggest sports market in the world to a new and exciting experience.
We are constantly looking at platforms and distribution mechanisms that are a good fit for both GAAGO and the customer, so we hope to bring fans more news to come on new developments and ways to access GAAGO.
GAAGO has been a hugely exciting development for RTÉ and the GAA. Launched two years ago, it was an innovative move by both organisations who have a very long shared history. RTÉ’s radio broadcast of the GAA’s All-Ireland hurling semi-final between Kilkenny and Galway on 29 August 1926 was the first live commentary on a field sport anywhere in Europe, and the partnership has grown through the advent of television and into the digital age.
Streaming over 120 GAA events worldwide to customers in over 180 countries, GAAGO has given fans around the world unrivalled access to the GAA All Ireland Champions, Allianz League and RTÉ’s The Sunday Game highlights show. The feedback we have received has been incredibly positive. Working together, the GAA and RTÉ have built a worldwide community around the service. Not only has it helped to promote Gaelic Games internationally but it has served to bring together Irish people living abroad.
As Gaelic Games becomes increasingly popular outside of Ireland, so does the profile and service expectations of our audience. 2016 will be a fascinating year for Gaelic Games fans at home and abroad and GAAGO will be there for every game.
If you have any questions or wish to find out more about GAAGO or RTÉ Strategic Platforms and Partnerships please email me on firstname.lastname@example.org or alternatively contact the GAAGO team directly at email@example.com.