RTÉ has announced a partnership with Samsung Ireland to create more 360 and Virtual Reality content for audiences, across many content genres, including; News & Current Affairs, TV, Sports, Radio and Online.
The RTÉ-wide strategic partnership with Samsung Ireland will see RTÉ establish a network of ‘360 Evangelists’ across all the content genres, with Samsung Ireland providing the ‘Evangelists’ with 360 cameras, VR headsets and training.
Marking the start of the partnership, RTÉ 2FM in collaboration with Samsung Ireland created a 360 and Virtual Reality video of the Jenny Greene and RTÉ Concert Orchestra gig at Dublin’s 3Arena last month. The video features the classic 90’s club song Faithless ‘Insomnia’ and captures a 360 view of the electric atmosphere of the night.
The video can be watched on RTÉ.ie’s new 360 Gallery, which will be a single point of contact for all 360 content created by RTÉ. Watch here rte.ie/360
Announcing the partnership, Múirne Laffan, RTÉ’s Chief Digital Officer said, “360 and virtual reality video content can be incredibly impactful, with the capacity to bring audiences closer to a story or to experience something from a unique perspective. We are delighted to partner with Samsung Ireland on this initiative, which supports RTÉ’s innovation strategy and our drive to continuously evolve our offering to deliver innovative experiences to our audiences.”
Linda Nolan, Head of Marketing at Samsung Ireland Electronics commented on the partnership announcement stating “Samsung constantly pushes the boundaries of the mobile experience beyond the smartphone. Supporting RTÉ, to enrich user and audience experiences through the power of VR and 360 content, provides for the perfect partnership to innovate upon the immersive viewing experience”.
RTÉ’s Stuart Masterson and Cathy O’Flaherty from Samsung Ireland created the video for 2FM. To view the 360 experience, move the screen with your mouse, finger or tilt your phone. For a virtual reality experience, view in a VR headset or cardboard.
For reference, please contact:
Marika MacCarvill, Communications Manager, RTÉ Digital
Tel: 01-208 4665 / 086-171 2568